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China is the world's steel production and consumption power. Iron this "monster", although it is not a terminal product, but it's unique e-business models and processes worth exploring.
    "Iron and steel industry, e-commerce, environment, current situation is not very mature." A steel industry veteran told reporters.
    How to start? It is understood that, since 2001, China Steel Industry Association, the United Baosteel, Anshan, Wuhan and other 12 large steel enterprises jointly set up the e-commerce company, set up e-commerce site, and gradually carried out online procurement, online tender, online bargaining, trade information services business, part of the construction steel prices are also enterprise-class e-commerce site. Reporter went straight to China Iron and Steel Industry Association, would like to hear their views, thought relatively small harvest, the association of the relevant people will recommend a number of steel in this market segment well-known sites.

The parallel development of two models the steel industry
    Two types of e-commerce in the steel industry, the development mode, one is led by the construction of their own e-commerce platform that not only enhance sales operations for enterprise status, the more its upstream and downstream supply chain optimization has played a significant role. In an interview many well-known person in charge of the steel site, they are more representative referred to the "Steel-line." Another is the third-party e-commerce platform, through these platforms, steel companies can understand the market situation and the development of the law and achieve between upstream and downstream industry chain information exchange and sharing. In recent years, third-party e-commerce platform development is very rapid.
    Journalists view the current system there is the steel industry Web site, found that third-party e-commerce business model, the steel industry there are three: First, information-based content-type first-generation e-commerce site, the site features are mainly self-presentation of information, which Class maximum number of sites; second to network marketing as the core of the second generation of interactive e-commerce website, web-oriented and friendly man-machine interface, between the visitor and the visitor, visitor and customer information between the release and exchange and interaction, such as my steel, steel, home and other sites is based on the industry to create such a mode of e-commerce platform; third to electronic transactions as the core transactional sites, such as Lange Group by August this year by way to equity and capital increase to 51% of the holding of the nation's largest electronic trading platform for steel stock - Shanghai Steel Electronic Trading Centre in the Gold Ltd to such a case.
    At this stage, the second generation of e-commerce website in full swing, even though the ultimate goal of the future still not clear, but the person responsible for a number of sites are very optimistic about the future of e-commerce. "Only the Chinese steel industry have launched e-commerce for the soil," My president Zhu red steel mesh very sure.
    Wu, general manager of Steel House believes that the article to the steel industry, the third-party e-commerce platform to achieve the possibility of very small transactions, there are four main reasons: First, relatively large amount of iron and steel trade, the second is the dispersion of the logistics trade difficult to achieve, third-party platform for distribution will be very difficult and costly, and the third reason is that each steel product quality differences, even though the steel is standardized products, while the integrity of society needs to be improved.
    "In the steel industry in all areas, we have been paying attention to the role of information technology, are the means of the use of information technology, but between these areas, but also failed to connect them. Because the development of the Internet has its inevitability, but there are periodic. "Langer said Group Vice President Song Chunlei," affecting the steel industry the most fundamental factor is the resources, and information resources, this means the state can not change. information not fundamentally change the steel industry trading habits. However, there indeed has changed dramatically. "
    "Lange Iron and Steel net to their own position is to create an information platform and steel trading." Song Chunlei said.

Information flow, logistics and cash flow are indispensable
    E-Commerce Association International experts have said Ling-Feng Wang, e-commerce development today, the barriers to entry is no longer a technical, financial, but a good business model and background support, heroes filling skills to create one after another business model.
    That the steel industry, how will the e-commerce model? "E-commerce is the core of the company's future business activities. Although e-business models in China's steel industry is still in early stages of development, there are many aspects are not mature and perfect, but its development is an unstoppable trend." Research Center of Chinese e-commerce, B2B Analysis Teacher Zhangzhou Ping said.
    Zhangzhou Ping pointed out that China's steel industry information construction started earlier, before they set off a wave of e-commerce. While online procurement model for the steel industry to bring fast, efficient and cost marketing management, but the status quo, the steel industry e-business applications compared with other industries is not very obvious. This first concept was mainly due to the problem of large domestic steel enterprises to engage in a longer history than the traditional concept deeply rooted in a kind of natural resistance to e-commerce mentality. In addition, the degree of information has become the smooth implementation of the iron and steel enterprise e-business bottlenecks. Iron and steel industry in the application of e-commerce in addition to the bottleneck of information technology, the information must be integrated in the flow of e-commerce, logistics and capital flow, capital flow integration has become the bottleneck it. Domestic banks developed few docking system for the steel industry, the steel has the characteristics of commodities, a very large amount of the transaction, if the cash flow without the support of banks, the significance of e-commerce is not very obvious.
    Tomorrow also noted that electronic commerce is the future trend of the times, simply copy the apparel, electrical industry, e-business models in the steel industry hard work. Clothing e-commerce platform can be collected as part of the support garment to protect the interests of consumers of gold, and iron and steel that the bulk of the trading services, the use of security funds model, it is difficult work. So, I need to create a security business can accept credit and ways to protect e-commerce model smoothly. (Securities Times)